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Overview
The Member Engagement tab in each profile displays data points outlining the member's engagement with your organization. For organization profiles, the engagement tab displays a summary of engagement averages for all profiles linked to that organization.
To use your member engagement data
You have at-a-glance data that details member interaction with your organization. With this data, you can better assist your members with whatever their needs may be. You can also discuss other ways they could become more involved with your organization. This data is helpful to understand the ways in which certain members are or are not engaging with your organization, so you can take targeted steps to get them more involved and increase the likelihood they will renew their membership.
Engagement metrics
See the chart below for a definition of each engagement metric:
Engagement Metric |
Definition |
| Engagement score | A weighted calculation based on a breakdown of three key areas of engagement: Event Registration/Attendance, Login Activity, and Email Open rates. You can configure how heavily each of these metrics weighs in the overall score of your members, and then run the report to calculate your member's score. Click here for more details on how to configure this score. |
| Years active | If a member is active, it will show years based on today's date minus the Join Date. If member is lapsed, it will show years based on lapsed date minus Join Date. The years displayed only show in whole year increments, so anything less than one year will show a zero. Any profile without a Join Date will show a dash in this area to indicate a lack of data. |
| Revenue collected | Amount paid from any paid or partially paid invoice. Organizations include current or past Linked members |
| Total logins | Number of times a profile has logged in since July 1, 2019, when we began tracking unique logins in the system. Organization profiles display a percentage of linked profiles that have logged in since July 1, 2019. |
| Emails opened | Percentage of all emails opened out of all emails received. |
| Email clicked through | Percentage of total unique clicks of all links in emails received. |
| Events registered | Number of events with Registered status. Organization profiles display percent of linked profiles with at least one event with Registered status. |
| Events attended | Number of events with Attended status. Organization profiles display percent of linked profiles with at least one event with Attended status. |
| Forms submitted | Number of forms submitted. Organization profiles display the number of forms submitted from both the Organization profile and any past or current linked profiles. |
| Active committees | Number of active user positions on active committees. Organization profiles display the number of linked profiles currently holding an active user position on an active committee. |
| Total committees | Includes past user positions. Only displayed for individual profiles. |
| Total credits | Number of continuing education credits. Organization profiles display a total of all credits across all linked profiles. |
| Credit hours | Number of credit hours. Organization profiles display a total of all credit hours across all linked profiles. |