Subscription preferences let members choose what types of emails they receive, and make it easy for administrators to help members set those preferences. They also keep every message sent from MC Professional in line with the best practices major email providers expect, which protects your delivery rates.
How members manage their preferences
A recipient selects the manage-preferences link in the footer of an email.
They're taken to a web page where they can either unsubscribe from mass messages sent through the Contact Center, or unsubscribe globally.
If they unsubscribe globally, a confirmation page acknowledges the choice and points them to make any other changes.
Resubscribing a member
If a member changes their mind after unsubscribing, an admin can go to the Contact Preferences tab of the member's profile and send them a link to resubscribe. Members can also do this themselves: log in, go to My Profile, then point to the My Profile tab and select Contact Preferences from the dropdown menu.
Once the member receives the email, they confirm the resubscribe request with one click.