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Overview
The MC Professional Contact Center allows organizations to send emails to their members while ensuring compliance with the CAN-SPAM Act. Each message automatically includes a footer with a valid physical postal address and an opt-out link, allowing recipients to unsubscribe if they choose.
What is the CAN-SPAM act
The CAN-SPAM Act of 2003 establishes guidelines for commercial email communications to protect recipients from unwanted spam. Businesses must adhere to specific legal requirements to ensure transparency and compliance.
Requirements of the CAN-SPAM act
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Opt-out mechanism: Every commercial email must provide a clear and easy way for recipients to unsubscribe.
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Accurate sender information: Emails must include correct sender details and a valid physical postal address.
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Honest subject lines: Subject lines must accurately reflect the content of the message.
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No harvested email addresses: Businesses cannot send messages to email addresses obtained through unauthorized means.
MemberClicks and CAN-SPAM Compliance
MemberClicks ensures compliance with the CAN-SPAM Act by automatically including an opt-out link and a valid physical postal address in the footer of every Contact Center message. These features allow organizations to confidently send emails while remaining compliant with regulations. Recipients can manage their email preferences and verify the sender's legitimacy.
For assistance in updating the information in the autogenerated footer, contact our support team.