The MC Professional Contact Center helps organizations send emails while staying compliant with the CAN-SPAM Act. Every message automatically includes a footer with a valid physical postal address and an opt-out link, so recipients can unsubscribe if they choose.
What is the CAN-SPAM Act?
The CAN-SPAM Act of 2003 sets guidelines for commercial email to protect recipients from unwanted spam. Businesses must meet specific legal requirements:
- Opt-out mechanism: Every commercial email must provide a clear, easy way for recipients to unsubscribe.
- Accurate sender information: Emails must include correct sender details and a valid physical postal address.
- Honest subject lines: Subject lines must accurately reflect the content of the message.
- No harvested addresses: Businesses can't send messages to email addresses obtained through unauthorized means.
How MemberClicks keeps you compliant
MemberClicks automatically includes an opt-out link and a valid physical postal address in the footer of every Contact Center message. Recipients can manage their email preferences and verify the sender's legitimacy, so you can send emails while staying compliant.
For help updating the information in the autogenerated footer, contact our support team.