Message Report

On this page

• Overview
• To sort by message type and status
• Viewing message statistics
• To view Click-Through rates
• To resend a message
• To save a sent message

Overview

The Message Report displays all messages sent through the Contact Center, E-lists, form notifications, and other system notifications. On this page, you can view detailed statistics for each message sent from your MC Professional account.

As part of our September 2024 release, we have introduced several new features to enhance the message report, including:

• Message Report Table Enhancements:
  • Added column for Scheduled Date.
  • Transformed links in the Action column into interactive buttons.
  • Added quick link to the total recipient list.

• Valuable Email Marketing KPIs: Key performance indicators for tracking email marketing effectiveness.
• Clear Status Indicators: Enhanced display of message status, including date and time.
• Email Preview: Visibility of email content directly within the report.
• Improved Navigation: Streamlined layout for better user experience and data presentation.
  

To access the Message Report page, navigate to Reporting > Messages in your MC Professional admin backend.

To sort by message type and status

1. Navigate to Reporting > Messages

2. On the Message Report page, click the Type drop-down menu to sort your list by which section in your MC Professional account the message originated from. You can select from:

• Contact Center
• E-list
• Form
• Itinerary
• Notification

When you select an option from the drop-down menu, the message list automatically filters to show only messages from that specific area of MC Professional. By default, Contact Center is selected.

3. In the Status dropdown, you can filter by email statuses.

You can search for specific messages based on their subject line.

Viewing message statistics

On the Message Report page, you can view detailed statistics of your sent messages.

1. Navigate to Reporting > Messages. 

2. On the Message Report page, select a message from the list.

3. In the Overview section, you can view the message's properties, including:

• Subject: The subject of the email.
• From Name: The name of the sender.
• Reply-To Email: The email address recipients can reply to.
• Status: The current status of the message.
• Created: The date and time the message was created.
• Scheduled: When the message was scheduled to send.
• Send Complete: When the message finished sending to all recipients.

4. In the Recipient Details section, you can view a summary of statistics for email recipients.  This section provides key performance indicators (KPIs) for email campaigns. These KPIs help you understand how well your emails engage your audience and highlight areas for improvement. 

This section allows you to view:

• Total Recipients: The number of member profiles included in the recipient list.
• Sent: The number of recipients the message was successfully sent to.
• Opted Out of Contact Center: The number of recipients unsubscribed from Contact Center messages.
• No Email Address: The number of recipients without an email address associated with their profile.
• Send Failed: The number of recipients the message failed to reach.
• Opened: The number of recipients who opened the message.
• Not Opened: The number of recipients who have not opened the message.
• Bounced: The number of recipients whose email client blocked the message.
• Unsubscribed: The number of recipients who clicked the unsubscribe link in the message.

To see each field's recipients list, click the blue hyperlinked number next to the corresponding field. 

You might strive to hit the benchmarks below based on the metrics found in open sources, like this report from MailChimp. These benchmarks are not derived from MemberClicks Professional customer data.

• The open rate percentage can be found next to Opened. This is the percentage of recipients who open your email.
  
  The open rate equals the number of emails opened divided by the number of emails delivered, multiplied by one hundred.
  
  The number of emails delivered is determined by the number of emails sent minus the number of emails bounced.
  
  

  Formula	Benchmark
  Open rate = (number of emails opened / number of emails delivered) x 100	Professional associations: 20% - 25% Non-profits: 25% - 30%

The open rate measures how effective your subject lines are and how interested your recipients are. A higher open rate means your subject lines are engaging and your audience is interested in your content.

• The unsubscribe rate percentage can be found next to Unsubscribed. This is the percentage of recipients who unsubscribe after receiving an email.
  
  The unsubscribe rate equals the number of unsubscribed divided by the number of emails delivered, multiplied by one hundred.
  
  

  Formula	Benchmark
  (Number of unsubscribes / number of emails delivered) × 100	Professional associations: 0.1% - 0.3% Non-profits: 0.2% - 0.5%

The unsubscribe rate helps you understand if your content is relevant and engaging. A high unsubscribe rate may indicate that your emails are not meeting audience expectations or are being sent too frequently.

• The bounce rate percentage can be found next to Bounced. This is the percentage of emails that couldn’t be delivered to recipients.
  
  The bounce rate equals the number of bounced emails divided by the number of emails sent, multiplied by one hundred.
  
  

  Formula	Benchmark
  (Number of bounced emails / number of emails sent) × 100	Professional associations: 2% - 4% Non-profits: 3% - 5%

The bounce rate is important for keeping a healthy email list. A high bounce rate can harm your sender's reputation and email deliverability. Regularly monitoring this metric helps ensure your email addresses are accurate and up to date.

To view click-through rates

Click-Through rate is the percentage of recipients who clicked on one more link in your email.

1. Navigate to Reporting > Messages

2. Select a message from the Message Report list.

3. Select the Click-Through URLs tab.

Total click-through rate equals the total number of clicks divided by the number of emails delivered, multiplied by one hundred.

If one recipient clicks on three different links, it counts as three clicks.

To resend a message

1. Navigate to Reporting > Messages

2. Select a message in your Message Report list.

3. In Recipient Details, click the blue hyperlink next to any field to select a list of recipients.

4. On the recipients page, you can perform the following actions:

• Click TAG THIS PAGE to tag all recipients on the current page.
• Click TAG ALL to tag all recipients in the list.
• Click UNTAG ALL to untag all recipients in the list.
• You can also use the quick search tool to search for specific recipients.

5. Click Actions > Resend Message to x Recipients or View x Recipients in Search Results.

• Resend Message to x Recipients will automatically direct you to the Contact Center. The tagged recipients auto-populate in the message's recipient list. Resend the email message through the contact center. The message will appear as a new entry on the Message Report list.

For more information, view our articles on the Contact Center.

• View x Recipients in Search Results will direct you to the Profile List.

To save a sent message

Saving a sent message creates a copy in the Contact Center for future reference.

1. Navigate to Reporting > Messages.

2. In the Action column, click Save in the appropriate message's row.

3. In the Save Email pop-up, you can choose to either OVERWRITE EXISTING EMAIL or SAVE NEW EMAIL.

4. To access the saved message, navigate to Community > Contact Center > Saved Emails.

Messages can be saved directly from the preview in message details.