Contact Preferences and Unsubscribes

Subscription Preferences

Subscription preferences empower members to customize what types of emails they receive. The feature also makes it easy for administrators to assist members setting their preferences. Equally important, we want to ensure that every message sent by MC Professional follows the best practices laid out by major email providers to ensure the best delivery rates.

Email recipient clicks to manage their preferences from the footer of an email:

The email recipient is directed to a web page where they can either unsubscribe from receiving mass messages sent out through the contact center, or globally unsubscribe.

If the recipient chooses to unsubscribe globally, they will be brought to the following page confirming their choice and directing them to make any other changes:

Now let's say the recipient contacts an administrator after unsubscribing because they have changed his or her mind and would like to receive emails again. The admin can navigate to the contact preferences tab of the user's profile and send them a link to resubscribe (the member can also take this action from the front-end without contacting the admin). Your users can navigate to this page by logging into their profile, navigating to their My Profile page, then hovering over the My Profile tab and choosing the Contact Preferences tab that appears in the drop-down beneath the My Profile tab.

Once the email is received, the resubscribe request is confirmed with one click: