We have several different merge fields that will dynamically autofill values in certain elements of your email. Merge fields are supported in custom subject lines, custom preview text as well as in the text/html boxes available in the templates.
Below are the inputs for the available merge fields within each supported section:
*Please note that "TESTfirstname" will show as the first name in your TEST emails only
Custom Subject Line
Contact First Name: __FIRST_NAME__
Date: __DATE__
Newsletter Name: __COMMUNITY__
Personalized Article Title: __RECOMMENDED_TITLE__
Boosted Article Title: __TITLE__
Custom Preview Text
Contact First Name: __FIRST_NAME__
Date: __DATE__
Newsletter Name: __COMMUNITY__
Personalized Article Title: __RECOMMENDED_TITLE__
Text/Html Boxes
First Name: __FIRST_NAME__
Email: __EMAIL__
If the value of the merge field is empty (i.e. you do not have first name data for a contact), it will not show any text in that field.
Example:
Custom Subject Line input: "Hi __FIRST_NAME__, here's your weekly newsletter."
For a contact with no first name in our system, it will show as: "Hi, here's your weekly newsletter."