Improve Email Deliverability / Safelisting

What is it?

Safelisting is a process where an email administrator adds IP addresses on a sending server in order to ensure delivery of messages sent from those IPs. Adding IPs to a safelist is generally done on the server level. This usual resolves "Why are my emails going to spam?" issues.

How do I do it?

Every email provider has different safelisting procedures, so it’s hard for us to provide any one-size-fits-all instruction on what to do. For example, some providers only allow you to safelist by sender address or domain, in which case you’ll want to make sure to safelist the following information:

Domain:

email.eply.com

IP Address:

168.245.36.174

An email administrator should understand and be able to fill an IP safelisting request, but if you’re in need of assistance, here are instructions for adding to a safelist in some commonly used email providers:

Safelist IPs

• G Suite (Google) - https://support.google.com/a/answer/60751?hl=en
• Outlook 365 - https://support.knowbe4.com/hc/en-us/articles/218134997-Whitelisting-by-IP-
• BlueHost - https://my.bluehost.com/cgi/help/308

Safelist a Domain

• Mac Mail - https://www.lifewire.com/whitelist-domain-os-x-mail-1172857
• GoDaddy Workspace Email - https://www.godaddy.com/help/use-spam-filter-settings-2832
• Outlook - https://www.extendoffice.com/documents/outlook/1242-outlook-add-domain-to-safe-sender-list.html
• Free webmail (Outlook.com, Gmail, Yahoo) - http://onlinegroups.net/blog/2014/02/25/how-to-whitelist-an-email-address/
• Network Solutions - http://www.networksolutions.com/support/report-spam-manage-blacklist-whitelist-in-webmail/